on the make (J266)

Catalogue Record

Collection

Maker

Title

on the make
Duo Flat-Pack Rubber Ring

Made in

Newcastle-upon-Tyne

Date

1999

Description

Ring comprised of two flat rubber discs joined by a strip of industrial tape. The discs have a brown back and tan front with lettering 'on the make' in brown letters. The ring comes packed flat in a plastic bag with an image of how to wear the ring. It is accompanied by a black-and-white photograph of a woman lying on the ground wearing the ring.

Materials and techniques

Punched out components of rubber floor tiles, bonded with industrial tape, industrially engraved and filled with acrylic.

Dimensions

length:  8cm
width:  4cm

Object number

J266

Category

Maker's statement

The flat pack duo rubber rings have evolved from an interest in clear-cut consumer labelling, product branding and identity, coupled with nineties sterility and clean graphic styling. The slogans are sourced from lifestyle magazines. They also reflect my interest in the idea of jewellery as a product and mass production. I am currently involved in trials with an elastomer engineering company to produce large volumes of flat pack rings at an affordable price.